"Candlewick has recently rolled out a new program called CHIRP. It is fantastic. Not only is it immensely flattering to have the work of indies recognized and aided by a major publisher, but the fact that CHIRP really is helpful, is a huge bonus."
Rebecca Fabian, Odyssey Bookshop, South Hadley, MA
"Received the CHIRP box this morning. What a nicely-done package! It's nice to see promotional materials that we can actually USE. I can't wait to give booksellers the rundown this Sunday at our staff meeting."
Beth Wagner, Phoenix Books, Essex Junction, VT
"[The CHIRP program] has gotten several employees who normally don't read children's books to get to know the Candlewick frontlist titles and talk about them. I'll be using their new voices in upcoming email newsletters, displays, hand-selling, school presentations and book fairs. What's more, the sales are already going well and we look forward to reordering within the next two weeks. In short, the program is already working well for us. Thank you for continuing to support the Indies."
Angela Sherrill, 57th Street Books, Chicago, IL 60637
"I got the CHIRP box from Candlewick and I was ecstatic. I can't wait to let others know about these great books. To get started, I used the shelftalkers that they sent and I have already seen people picking up the books I put them in. Yay for selling books!"
Emily Grossenbacher, Lemuria Books, Jackson, MS
"Congratulations for coming up with a very good promotional idea. CHIRP is meaningful to our accounts and we’ll all benefit from it. This might be Candlewick’s best promotion since the Candlewick Corner Dealer program years ago."
Ted Lucia, Candlewick sales rep in the Pacific Northwest
"I love CHIRP. We really appreciate the effort to connect with indies in such a creative way! Very cool."
Hut Landon, Exec. Director, No. California Independent Booksellers Association
"We’re frequently complimented by customers on the thoughtfulness and knowledge of our staff members when recommending books. We’re happy to hear that Candlewick – whom we love – thinks these are valuable traits as well."
Curious George Bookstore blog, Cambridge, MA